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Mercedes-Benz Introduces “Champions of Fashion”

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In a pairing of fierce power and graceful beauty, Mercedes-Benz has created and announced the motif of their Autumn/Winter 2015 fashion campaign in one image: “Champions of Fashion.”

Posted on their Facebook page yesterday, Dec. 8, the photo shows “a clash of worlds and decades that come together in one piece of artistic photography.” Mercedes AMG Petronas pilots Lewis Hamilton and Nico Rosberg stand in the background of the car alongside the C 111, a racing legend from the 70s,  and the new Mercedes-AMG GT. Model and actress Dree Hemingway standing boldly in the foreground, a racing helmet tucked under her arm as her left leg juts out defiantly, a massive fan acting as the back drop to them all.

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As the Mercedes-Benz website describes, the shot was taken in the Sindelfingen wind tunnel, which is used to test “innovative car designs against uncompromising forces of nature.” To use this as the backdrop to their latest campaign from Mercedes-Benz fashion shows a true blending of passion for performance and elegance of design, and the importance of each to the automotive manufacturer.

Be sure to stay with us for more information about this line as it is released.

(Source: Mercedes-Benz, Facebook)

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