Mercedes-Benz his expanding their luxury vehicle subscription service, “Mercedes-Benz Collection,” to Atlanta, Georgia. The expansion comes after successful pilot programs in Nashville, TN and Philadelphia, PA.
“The pilot program far exceeded our expectations. Eighty-two percent of the subscribers are new to Mercedes-Benz, and we are hitting the mark attracting younger drivers who might not otherwise have the opportunity to experience the brand at such a young age,” said Adam Chamberlain, vice president of sales for MBUSA. “Interestingly, families and couples are equally accessing the service whether for use as their primary car, for fun or as a way to test drive a wide variety of models.”
The service allows members to check out a car on a whim. All they have to do is tell the service what type of vehicle they need, where they need it and when. After the first delivery, members can access the fleet of over 50 model variants through an app. Each time a car is delivered, it’s washed and comes with a full tank of gas. The delivery driver also takes the previous vehicle.
Currently, there are three different tiers in the program: Signature, Reserve and Premiere. These range from $1,095 to $2,995 per month, depending on the city and tier. Mercedes is also adding a new tier to the Atlanta program that consists of only AMG models.
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