Mercedes-Benz has announced that they are now the exclusive automotive partner for all global League of Legends events, including the upcoming 2020 Worlds. This new partnership will have Mercedes-Benz become the presenting sponsor of the Trophy Ceremony at the following global events: the Mid-Season Invitational, Worlds and the All-Star Event.
“We decided to partner with Riot Games because we strongly believe in esports”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG: “League of Legends is one of the most popular games in recent years. By partnering with Riot Games at the global level, we want to participate even more actively than before in shaping the future of esports and inspire fans about our brand in a playful dialog.”
The upcoming 2020 Worlds tournament will take place in Shanghai from September 25 to October 31 and will be the first major global sports event in China since the COVID-19 pandemic began.