Google has kept consumers waiting far too long. For years, they’ve dripped out a stream of teasers and bits of information regarding their innovative Google Glass product. Now they seem to have taken another step forward with Mercedes-Benz, signaling the approach of its release. Once the final Google Glass product hits shelves, Mercedes-Benz plans to be the first automotive manufacturer to adapt to the new form of media.
Through the advanced navigation systems that Mercedes-Benz has developed, they plan to create their own application for the Google Glass lenses. The application will provide internet access for one of the lenses in the hopes of enabling not only easier and safer use of the internet in the car, but also a navigation system that doesn’t require the driver’s eyes straying from the road.
“This is an example of a seamless transition as you stay connected when you get to your car, when you drive and when you leave your car,” Johann Jungwirth, head of Mercedes’ North American r&d, told Automotive News Europe in an Oct. 28 article.
The growing tech industry demands the most innovative technologies are available in and out of the car.
Mercedes hopes to provide drivers with digital information in a safe manner while in the vehicle, and to create a seamless transition for the driver as they enter, drive and leave their car. This means that the glasses will guide you to your car, navigate you to your destination and then finish by guiding you through the walk to your final location. Alongside navigation functions, the glasses will have the ability to sync with your Smartphone or PC.
While Mercedes will be the first to adapt, others are sure to follow. The growing tech industry demands the most innovative technologies are available in and out of the car. Google Glass is the next step for affluent consumers who need to access information conveniently and safely, making it likely that Audi and BMW will have to adapt to keep up.
Currently, there are no laws prohibiting the use of Google Glass on the road, which is not a surprise when considering that the product has yet to hit the market. Whether or not the glasses will truly be a distraction rather than an ‘easier and safer’ way of using media and other applications on the road is unknown. Only time will tell while we await the release of the next big media product from Google.
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