Before this year, Maserati’s sales record, set in 2008, was 9,000 cars. Last year, the automaker sold 6,300 cars. These facts are what make Maserati’s order amount for the first 9 months of 2013 so astonishing. At the end of Sept. 2013, Maserati had booked about 22,500 orders for new cars, a figure that more than doubles their previous record.
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This incredible increase in orders was made possible thanks to the more than $2 billion investment in the company by parent owner Fiat. Of the 22,500 cars ordered, about 9,900 of them were for the new Quattroporte, about 7,900 for the new Ghibli and the Gran Cabrio received around 5,000 orders.
Even more impressive, Maserati is looking to sell 50,000 cars in 2015. Maserati CEO Harald Wester says he is expecting the anticipated Maserati SUV, the Levante, to sell up to 25,000 annually when it is available for purchase in 2015.
(Source: Automotive News Europe)