Raising the bar for every other automaker, the 2021 Maserati MC20 reveal has won “World’s Best Event”. On the evening of September 19th, 500 guests were invited to Modena. An incredible production at the historic racetrack incorporated augmented reality and a projection screen of almost 7,000 square feet. The next day, downtown Modena and their historic Viale Ciro Menotti manufacturing plant were adorned in graphics to celebrate the history of the brand.
Because the festivities were simulcast around the world, they were awarded prizes for “Digital/Hybrid Brand Experience” and “Digital/Hybrid B2C” at the International Festival of Events and Live Communication. This festival judges almost all live events, so this is a big award for Maserati. Click the button below to view their latest inventory and stay with us for all your automotive events.
Images (C) Fiat-Chrysler