Time to build your own Lotus Emira.
The new Lotus Emira is a fantastic addition to now only the automaker’s lineup, but also the automotive marketplace in general. Lotus has always been known for creating fun and exciting sports cars that can be seen during track days, on the road, and even at autocross events. With Lotus’ new brand DNA that was first showed off with the Evija hypercar, we were left wondering what would replace models like the Evora GT. The answer to that is the new Emira and it looks to be a worthy successor. Lotus recently revealed the price for the Emira V6 First Edition model, which starts at £75,995, or around $104,000 USD. That price actually puts it right around the Evora GT’s starting MSRP. Lotus has also launched the configurator for the Emira V6 First Edition, which can be accessed on the Lotus website.