When considering their target audience, Lexus does not make assumptions. Thanks to understanding the lifestyle and culture of their customers, the 2021 Lexus IS explores owners’ obsessions.
Their latest press release gives context to a series of YouTube uploads. They define an obsession in terms we are familiar with. Dynamic personalities like influencers, “sneakerheads”, fashionistas, audiophiles, and travel bloggers like to enjoy a car that remains at the crossroads of style and luxury. The IS series has nice upgrades this year, so allow our dealers to find one for you and stay with us for all your Lexus news.
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