We’ve been waiting a few years for this one. Lamborghini’s second SUV has finally come to fruition. The Urus was unveiled today with a big celebration. The car speaks for itself, filling a gap in the lineup that has existed since the demise of the LM002. The campaign has been labeled “#sincewemadeitpossible” and it signifies a big investment by parent-company Audi to the future of the Lamborghini brand.
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A new assembly line was needed, not only to respond to the unprecedented demand for the Huracan but also to ensure the quality of this new Super SUV. Lamborghini Factory 4.0 is the name of their new headquarters, and it looks as clean as an Operating Room. The Urus represents the best in styling and engineering from across Europe.
Powering the Urus is a new 4.0-liter twin-turbo V8 engine capable of 650 horsepower and 627 lb-ft of torque. That’s enough ‘oomph’ for a 0-62 mph run to be completed in 3.6 seconds and 0-124 mph in 12.8 seconds. Doling out the power is an eight-speed automatic transmission that powers the four-wheel drive system. Paired with the transmission are a few extras that make the Urus more compatible with off-road terrains.
Lamborghini Urus Specs
- Engine: 4.0-liter twin-turbo V8
- Horsepower: 650 hp
- Torque: 627 lb-ft
- 0-62: 3.5 seconds
- Weight: 4,850 lbs
- Top Speed: 189.5 mph
- Price: $200,000
First up is rear-wheel steering, which was originally introduced by Lamborghini in the Aventador S. Next up is active torque vectoring, a necessity for an SUV when it’s looking for the best traction possible. The active torque vectoring also works in unison with the Tamburo driving mode selector. The modes available in the Urus include Strada, Sport, Corsa and Neve. There are also two optional off-road settings: Terra (odd-road) and Sabbia (sand). For those using their Urus with the Terra mode, you’ll be happy to know that the Urus is equipped with an electromechanical active roll stabilization system for the first time. This system will ensure “maximum reduction of the roll angle on bumpy roads in both a straight line and around corners.”
A new series of ads pull references from science and engineering, highlighting individuals who took a path less traveled and defied conventional wisdom. Lamborghini built the Urus for those who question the status quo. You’ve undoubtedly read about it here and in our Exotic Car Buyer’s Guide, so watch the festivities below and tell us which color looks best.
Lamborghini will be selling the Urus with a suggested retail price of $200,000 in the United States (price excludes VAT/GST).