Italian Luxury Group Tonino Lamborghini announced a new limited edition smartphone, the Antares, in a Nov. 26 press release. This newly developed smartphone combines the technology of an Android platform and a quad core processor with signature Italian craftsmanship.
“Today I am excited to announce the launch of a brand new Tonino Lamborghini smartphone. The Antares is in a class by itself, one we refer to as the ‘techno-luxury’ mobile segment. Our new phone marries uncompromising Italian design and premium build quality with the high performance people expect from their most important lifestyle accessory. For 30 years I have been making premium accessories, so today I accept a new challenge: to give my customers a performance smartphone with a stunning design and finish,” said Tonino Lamborghini, President of the brand and coordinator of the Tonino Lamborghini Centro Stile – design centre – in Bologna, in the same press release.
The Antares features a 1.5GHz quad-core processor, 2 GB of RAM, 32 GB of internal memory, a 4-inch screen, a Yamaha amplifier and speakers and a MicroSD card slot. The phone also features a 13-megapixel rear-facing camera and 5-megapixel front-facing camera that can record full 1080p video. It utilizes Android 4.2 Jelly Bean and a specially designed interface that was made for Tonino Lamborghini. Each phone will have a unique serial number that will appear on the back.
Availability of the Antares will open up in Spring 2014 for the United States with a price tag of around $4,000.
Bologna, Italy – Tonino Lamborghini. The Italian luxury Group, Tonino Lamborghini, has announced the launch of
a new limited edition smartphone, Antares, which will be available from December this year. The legendary
lifestyle and accessories Group has developed the new smartphone for the Techno-Luxury mobile segment by
combining the mobile technology platform Android and quad core processor, with its signature Italian
craftsmanship and scratch proof Gorilla Glass screen.
Tonino Lamborghini’s smartphone Antares will be available in limited edition from around 4,000 USD, which
defines a new segment in Techno-Luxury mobiles aimed at modern, high income men and women that demand
the highest quality of phone with both looks and performance being of equal importance.
“Today I am excited to announce the launch of a brand new Tonino Lamborghini smartphone. The Antares is in a
class by itself, one we refer to as the ‘techno-luxury’ mobile segment. Our new phone marries uncompromising
Italian design and premium build quality with the high performance people expect from their most important
lifestyle accessory. For 30 years I have been making premium accessories, so today I accept a new challenge: to
give my customers a performance smartphone with a stunning design and finish”, said Mr. Tonino Lamborghini,
President of the brand and coordinator of the Tonino Lamborghini Centro Stile – design centre – in Bologna.
Mr. Gianluca Filippi, CEO of the Tonino Lamborghini Group, added: “Antares is designed to match instantly
recognizable Italian flair with great performance and stunning materials. Together these qualities speak to our
exclusive design heritage, one that communicates the spirit of the ‘Raging Bull’ that adorns our crest. The phone’s
body is sculpted from leather and stainless steel creating a vibrant and attractive finish. The beautiful screen is
coated with impregnable Gorilla Glass and the chassis is furnished with exquisite leather that comes in several
alluring colour schemes for both men and women”.
Technically, Antares is built to justify its performance smartphone tagline, by matching luxury furnishings with a
high-performance quad-core 1.5 GHz processor, 2 GB of RAM, 32 GB of internal memory and a MicroSD card slot
with up to 32 GB (included). The sound system is provided by an in-built Yamaha amplifier and speakers. Antares
also has a 13-megapixel rear and 5-megapixel front-facing cameras with full HD video (1080p), that produce
stunningly clear image of photo and video images. The thickness of the smartphone is 13.5 mm and its four-inch
high-resolution display is protected by tempered glass with a high shock and scratch resistance (Gorilla Glass).
Antares uses the Android 4.2 Jelly Bean platform and a complimentary interface designed exclusively for Tonino
Lamborghini. The Android operating system will allow the owner to access the full range of Google mobile
products and functionality, including millions of apps, games, books and videos contained within Google Play,
making Antares the ideal platform for business and pleasure.
Antares will be released in limited edition, with a unique serial number appearing on the back of every phone.
This, truly signifying the exceptionality of this luxury smartphone and the selected few will be able to fully
appreciate its exclusivity, performance and complimentary Italian design. Special attention is paid to the
packaging, consisting of a solid aluminum box designed with the unique and creative spirit of Tonino Lamborghini.
The body of the smartphone and casing is decorated with classic Tonino Lamborghini symbol, the image of a
‘Raging Bull’ inside the shield, which truly epitomizes the spirit of the brand and the unique desire for perfection.
Sales for the Antares are scheduled to begin in December in the Russian Federation and China. The smartphone
will be available in Italy, The United Kingdom and The United States from Spring 2014. The price of the luxury
phone will range around 4,000 US dollars.
Antares is the first in a series of new and unique mobile solutions from Tonino Lamborghini. The company will
subsequently release a further series of mobile products aimed at successful independent people searching for a
unique identity and luxury items with genuine character and true performance.
(Source: Tonino Lamborghini)