The debut of Lamborghini’s new off-road Huracan was packed with Miami style.
Lamborghini’s contribution to Miami, Florida’s current Art Basel festivities was the debut of its incredible and unprecedented Huracan Sterrato, a groundbreaking off-road capable supercar based on the iconic mid-engined, V10-powered performance model from the Fighting Bull brand. The car also serves as the final addition to Lamborghini’s Huracan lineup, and hopefully a preview of the future incomparable dynamism and versatility of Lamborghinis to come. The model debuted at Lamborghini’s Beach Lounge at Miami’s 1 Hotel South Beach.
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The venue served as a stunning backdrop for the go-anywhere supercar, with a sandy setting, and sustainably luxurious surroundings throughout. Two examples of the car were available to see at the display, one in Lamborghini’s Verde Gea color, and the other in Biano Phanes. Pathways that winded around the cars were delineated with tire tracks in the sand, and they took guests to various digital installations that displayed the new Huracan Sterrato and its capabilities on various surfaces, like dirt, gravel, and sand, similar to the Beyond The Concrete teasers that preceded the reveal of the model. Also on display was the complementary 3T Exploro Racemax x Huracan Sterrato bike, made with carbon fiber and finished in a similar Verde Gea as the car. The new bike will be available globally early next year. Also at the Lamborghini Beach Lounge was Lamborghini artwork by Fabian Oefner, as well as the launch of the Roger Dubuis Excaliber Spider Huracan Monobalancier. Open by invitation only, the Lamborghini Beach Lounge Miami is open through December 3.