Lamborghini Urus SUV Will Hopefully Be Produced Soon

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For those who have hoped Lamborghini will fulfill its 2013 promise of an SUV, things are beginning to look up.

CEO and President Stephan Winkelmann sat down with BloombergBusiness’ “In The Loop” April 2 to discuss the current state of affairs at the Italian luxury auto manufacturer, and made some promising comments about the future of the Urus concept.

“We all think that a third model is good for Lamborghini. If it’s [sic] a third model, then it will be an SUV, because it’s a growing segment,” Winkelmann said in the interview, showing that the marque is keeping with trends across the luxury segment.

Bentley and Jaguar have both officially announced their entries to the segment with the Bentayga concept and F-Pace, respectively. Rolls-Royce has hinted that they will be entering the SUV marketplace as well; on Feb. 18, they announced a new model through hand-delivered letters by drivers wearing white gloves, and yesterday, April 7, they revealed the testing of an all-new suspension for their upcoming “Project Cullinan.”

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Currently, Lamborghini only offers two models, the Huracan and the Aventador, which includes the Aventador SuperVeloce revealed at the Geneva Motor Show. As Winkelmann also explained in the interview, a combination of low demand and difficulty and expense of production keeps the number of cars wearing a Lamborghini badge quite low. But a third Lamborghini model offering would certainly allow the brand to jump in on the worldwide increase in demand for luxury automobiles.

The Lamborghini Urus was first unofficially confirmed for production in May 2013, when EVO Editorial Director Harry Metcalfe tweeted, “Lamborghini confirms Urus SUV for 2017 production at tonight’s #Lambo50 gala dinner.” We’re still two years away from that projected date, but we hope it arrives soon.

The Urus concept, which can be seen in the Sept. 10, 2012 YouTube video above, was said to sport a 4.0-liter V8 with two turbochargers, producing 600 hp and 600 ft-lb, with a projected 0-60 mph time of three seconds flat.

We certainly hope to see an SUV capable of such a feat in the near future, but in the meantime, take a look at our exclusive listings of Lamborginis below, and find the perfect fit for your collection.


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(Source: BloombergBusiness, Lamborghini, YouTube)

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