Industry Reports

February Sales for Luxury Marques Grow

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Though the world economy has been struggling to regain footing since the 2008 market crash, the luxury automotive industry has been bucking the trend and growing at unprecedented rates – a pattern that has very clearly continued through the beginning of 2015.

Press releases from Mercedes-Benz, Porsche, Audi and the BMW Group have all confirmed an overall increase in worldwide sales and deliveries for this year so far. If there was ever a good time to be a part of the luxury automotive industry, it’s right now.

2015 S65 AMG Coupe
2015 S65 AMG Coupe


In the United States of America’s market, Mercedes-Benz USA announced March 3 that their sales hit record levels in February, increasing 4.5 percent over 2014’s numbers to reach a total of 23,616 units delivered. This is being credited primarily to sales of the C-Class, which increased by 25.8 percent to 7,072 sold.

This growth from Mercedes-Benz USA comes despite an especially difficult month for weather in the United States, with storm after storm blowing in and dumping feet of snow across the nation. In a Jan. 5 press release, Porsche Cars North America reported a slight drop in sales for February, but an increase overall for Year-to-Date deliveries.

Casting an eye back toward the global success, Porsche AG distributed a press release today announcing their global sales numbers for February and the Year-to-Date, all of which increased. Worldwide Porsche sales for February reached 14,836 units, bringing the Year-to-Date total up to 30,880.

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BMW Group announced similar sales numbers in a March 10 release, with 131,416 BMW and 20,303 Mini vehicle sales contributing to their total of 151,952 total for the year’s shortest month.


The new BMW 2 Series Coupe, Sport Line
The new BMW 2 Series Coupe, Sport Line

Audi AG announced their sales for February in a release March 8, stating that a 4.2 percent increase over 2014’s numbers put their worldwide deliveries at a total of 122,550 for February. This increase in sales will certainly behoove all of Audi’s employees. On March 10, Audi announced the average bonus each employee will receive as a result of their profit-sharing philosophies. Each of the marque’s 80,000+ employees will receive an average of $7,043 – a number that’s only set to increase as total sales and profits also rise.

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(Source: Audi, Daimler, BWM Group, Porsche AG, Porsche Cars North America)

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