Ford is calling on their gamer friends to help them design a completely new race car. Being called “Team Fordzilla – P1,” this new race car will be Ford’s first virtual car that’s not derived from an already-existing model. Helping design the car will be the captain’s of Ford’s esports teams (Fordzilla). Ford also notes that they will be gathering input from a wider gaming community as well.
“Coming up with a no-holds-barred race car for the virtual world is when the gloves come off and the design team can really let their imaginations fly. The expertise of gamers is crucial to ensuring that this will be the best-looking car on the grid,” said Amko Leenarts, director, Design, Ford of Europe.