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It starts with a handshake, an agreement, a gesture to create something new, where precision, design and elegance are the only measures of individual passion and mutual vision. Two companies, Hublot and Ferrari, alike in reputation, come together on a tour de force.
It is not uncommon for a watch and car company to team up—practically everyone has done it. But most have not kept the momentous tenacity that Ferrari and Hublot have, which is the reason why their partnership has led to a record breaking time-piece.
We stared in awe, stopping our own watches to mark the moment in time when the Masterpiece MP-05 LaFerrari attained the world record of any hand-wound tourbillion wrist watch because of its 50-day power reserve. This kind of engineering determination is a substance lapping time itself, and the team here at the duPont Registry anticipates many more laps to come.
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Nov. 5, 2011, marked the announcement of the dynamic powerhouse jointly made by Jean-Claude Biver, CEO of Hublot, and Luca Cordero di Montezemolo, President of the Ferrari SpA. In the two years since, the duo has released several main collections of watches, as well as other selections to mark special occasions within the partnership. The most exciting of the bunch are the Big Bang Ferrari models released this year at Baselworld 2013, where scintillating tones like King Gold Carbon and Carbon Red Magic pervaded.
Hublot and Ferrari recently held an event, highlighting the partnership between the two companies. It was held at the Hublot Boutique, Bal Harbour where famed racecar driver, Fernando Alonso, made an appearance. The entire collection of Ferrari watches were showcased, including the world record holding MP-05 LaFerrari.
The fusion of Hublot and Ferrari has excited numerous events and road rallies worldwide. The brilliant designs and power of Ferrari and the ingenuity and sensitivity toward function of Hublot showcase two passionate companies that are improving and building off each other. From the wheel under your steady grip on the road, to the wheels clocking your speed from your wrist, this is a combination to model after. This is the big bang.
Hublot Ferrari Big Bang Timepieces
(By: Aaron Styza)