Customize the Ferrari of your dreams within the continental United States for the first time ever offered. Ferrari has opened its first U.S.-based Tailor Made Center, allowing its passionate and imaginative car owners to personalize their vehicles to each of his or her specific tastes. An array of fabrics, leathers, wood tones, hues and finishes are at your fingertips to create a one-of-a-kind Ferrari suited perfectly to you.
The Tailor Made Center is located at 410 Park Avenue in New York City and is only the third of its kind worldwide. The original car customization and personalization center opened at the factory in Maranello during the 1950s, followed by a Shanghai location in 2014. The American location is an extension of the completely redesigned Ferrari showroom, expanding the space to 6,600 square feet. The new addition houses a five-car display and an owner’s lounge.
“The United States continues to be Ferrari’s strongest market and the new Tailor Made Center will further strengthen the relationship with our clients as they’re walked through the very same meticulous customization offered for generations at the factory in Maranello,” says Ferrari Chief Marketing and Commercial Officer, Enrico Galliera. “Ferrari owners are passionate, knowledgeable and imaginative and our new Tailor Made Center allows an unprecedented level of exclusivity to be achieved.”
Each owner is matched with a Personal Designer to guide him or her through the process and select materials for the car’s aesthetic. Owners are involved from start to finish in creating an ultra-exclusive driving experience.