This week the Brand Finance Global 500 2020 report was announced and Ferrari has claimed the title of the world’s stronger brand for the second year in a row. Brand Finance calculated the value of the Ferrari brand at 9.1 billion with year-on-year growth at an impressive 9 percent. Ferrari had a Brand Strength Index (BSI) of 94.1 out of 100. Ferrari was actually one of 12 brands that had the highest AAA+ rating in Brand Finance’s report.
To calculate all of this, Brand Finance takes a lot of data into consideration. This includes an estimated “net economic benefit to the brand owner of licensing the trademark on the open market.” For more information, be sure to click here.