In celebration of the 2015 California T, Ferrari has launched a microsite with exclusive video content showcasing the form and innovation behind their latest Grand Tourer.
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The ‘State of the Art’ site represents the pursuit of perfection that elevates the automobile to an art form. It encapsulates the pillars of purposeful design and perpetual innovation that are constants in the creation of all Ferraris.
The Art of Form series features an interpretation of the California T from Swiss experimental artist, Fabian Oefner. Fabian’s art is inspired by the Ferrari California T, yet another example of artistry from Maranello, the heart of Ferrari’s ingenuity.
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Fabian recently visited Ferrari’s headquarters in Maranello to interpret the California T as an art form through his eyes. In his work, Fabian strives to capture the unseen forces that appear in the natural world through unique images, taking a dynamic perspective of scientific phenomena like sound waves, centripetal forces and iridescence brought to life via vivid and unconventional means. Fabian’s photographs have been exhibited in various countries and are part of private collections all over the world. State of the Art follows the entirety of Fabian’s journey, from his search for inspiration to the realization of his vision.
The Art of Innovation is a series of unscripted conversations with 3 tech industry leaders.
Hear from Robert Herjavec, Founder, CEO and star of ABC’s Emmy Award-winning hit Shark Tank; George Zachary, Twitter’s original investor and Phil Spencer, Head of Xbox as they reveal their view of the ideals and truths that drive innovation and their impression of the California T.
Go on a journey with the Ferrari California T and enter the State of the Art.
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