Ferrari’s Capital Markets Day reveals an exciting near future for the brand.
We’ve been anticipating Ferrari’s first SUV, the Purosangue, for quite some time now. As we’ve seen with other brands across the automotive industry, luxury performance SUVs have the ability to make a significant mark on the brand’s performance and portfolio. During its Capital Markets Day where Ferrari’s 2022-2026 Strategic Plan was announced to investors, the brand announced that the Purosangue is scheduled to be unveiled in September of this year, but that was just the tip of the iceberg when it comes to what Ferrari has in store for the coming years as it transforms before our eyes. When it comes to new models and electrification, the Ferrari of the future is going to be different than the Ferrari we’ve known before, but it will also stay true to the Ferrari spirit.
Ferrari has announced that its first fully-electric model will be revealed in 2025. Focusing on 3 types of powertrains, Ferrari’s powertrain offerings by 2026 will consist of 40% internal combustion, and 60% hybrid and fully electric powertrains. Ferrari promises to create hybrid and electric technology in Maranello as they have done and to derive it from racing for the signature Ferrari driving feel and experience. Ferrari projects for this plan to bring in an EBITDA of up to €2.7 billion in 2026, while still maintaining the low-volume exclusivity that has made Ferrari so legendary and famous. Finally, Ferrari has also promised that a new supercar will be released within the plan period, laying out a bright future for Ferrari for just about everyone involved.