There have been plans in the works for Ferrari to become a publicly traded company for quite some time, but CEO of Fiat Chrysler Automobiles NV Sergio Marchionne has released some concrete details about this shift in ownership.
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As Bloomberg Business reports, Marchionne announced the estimated value of Ferrari during the Fiat 500’s unveiling July 3. It stands at “at least 10 billion euros,” or approximately $11 billion USD, an amount that could account for 60 percent of FCA’s total value. Of course, only 10 percent of the company will be made available to public investors, a move consistent with the marque’s emphasis on scarcity and rarity in determining value.
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To become a publicly traded company in the New York stock exchange, Ferrari is being listed as a Dutch holding with finances headquartered in the United Kingdom. Though production will continue to occur in Maranello, these changes of address push the brand closer to becoming a truly international company.
There is some concern that the change in ownership could alter the brand’s long-term value, with many fearing the design direction and commitment to F1 racing will fall to the wayside in the hunt for revenue. Yet the fact that just a 10 percent stake is being made available makes this unlikely. If this single marque represents 60 percent of FCA, which owns Dodge, Chrysler, Alfa Romeo, Jeep, Ram, SRT, Fiat and more, it’s safe to say they’re aiming to preserve Ferrari’s current formula for success.
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