Sergio Alvarez, the CEO
• Mercedes-Benz SL65 Black Series
• Mercedes-Benz SLS AMG Black Series
• Mercedes-AMG GT R
• Ferrari 458 Speciale
• Ferrari F12tdf
• Lamborghini Aventador SV
• Lamborghini Huracan Performante
• Lamborghini Gallardo Superleggera
• Porsche 911 Turbo S
• Porsche 918 Spyder
• Porsche Cayman GT4
• Bentley Continental GT3R
• McLaren 675LT Spider
• Porsche 911 GT2 RS
• Porsche 911 GT3 RS
• 1985 Pontiac Firebird
• Porsche 913 Concept Build
• Lamborghini Aventador SVJ 63
• Ferrari 488 Pista Spider
• Porsche 911 Speedster
We recently had the chance to talk with Alvarez regarding his love for cars and his collection.
When did you passion for cars start?:
It started when I was 5-years old. I was going back home to Uruguay with my family. We were in a poor area, but we went to a richer part. That’s when I saw my first Porsche. That’s really the point I can remember where it all started. When I was a teenager, I lived in Brooklyn and worked doing valet. That gave me the chance to drive some exciting cars.
What was your first car?
I feel in love with the “Knight Rider” television show and the car (KITT). KITT appealed to me because it was a Trans Am, which was an attainable car. That’s why my first car was a 1985 Firebird, which I purchased in 1991. I still own that car to this day and I’ve probably put more money into it than any of my other cars.
Which car drives the best?
I love the Mercedes-AMG GT R because of its old school rumble, but it comes down to two different categories: a Sunday driver and fun car. My AMG GT R and Lamborghini Huracan Performante are great Sunday drivers. In terms of fun, my Aventador SV is my pick and soon it’ll be the Aventador SVJ which is better than the Huracan Performante all around and still tossable around corners.
What’s your next car?
My Aventador SVJ 63 is coming in April, Ferrari Pista Spider in the summer and no date on my Porsche 911 Speedster. I do have my eyes on the SSC Tuatara as well.
How do you feel about the move to hybrid supercars?
I actually prefer the electrification over turbos, it feels more like a naturally aspirated engine. Turbos have come a long way, with engineers cutting out turbo lag but hybrid powertrains just give you that immediate boost.
How have cars influenced your business?
I started Ai Media Group ten years ago. As the company became more successful, I bought new cars and started to build relationships. After buying a Ferrari, I started to go to the factory in Maranello. It’s there that I met higher-ups in the company. As relationships grew, I started talking to them on how I could help educate them on new buyers, new money. We ended up doing business together and still are to this day.