For decades on end, catwalks and magazine spreads from all over the high fashion world have been revolutionized by the work of Naomi Campbell, one of the supermodels whose efforts helped define the word. When it comes to the world of automotive performance, BMW’s M division, after over 50 years of existence, has a similar standing. With the launch of the new BMW XM SUV, the two incredibly powerful names in their respective fields join forces, and the result is exciting for car enthusiasts and fashion lovers alike.

With its avant-garde looks, unique details, and bold finishes, the BMW XM, especially the one that will be co-designed by Campbell herself for BMW’s new “Dare to be You” campaign for the performance SUV, has similar qualities to a haute couture piece. However, with BMW’s first M Hybrid drive system pairing a twin-turbo V8 with electric motors for a total of 653 horsepower, and the XM’s status as the first M-exclusive car since the historic BMW M1 supercar, like Naomi Campbell’s dynamism and impact on the fashion world has lots more to offer than just head-turning looks. As a matter of fact, BMW promises a future Label Red version of the XM, which will have an incredible 748 horsepower, which will make it BMW M’s most powerful roadgoing car ever. With powerful forces in automotive performance and fashion coming together around it, the BMW XM is truly something special.

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