SuperCar Week, the annual weeklong series of auto enthusiast events held throughout Palm Beach, rolls in with it’s most significant series of events in it’s 6th years.
Palm Beach County and the City of West Palm Beach have recognized SuperCar Week’s economic impact to South Florida and issue official proclamations proclaiming the second week of January as SuperCar Week each year.
The nine days of VIP and free to the public events, Jan 2- 10, 2016, all lead up to SuperCar Week’s Grand Finale event, Sunday January 10th, on the new $30,000,000 West Palm Beach Waterfront, where over 500 selected vehicles (75% private owners and car clubs) and 60,000 plus general admission spectators and 1000 VIPs attend.
“The Finale Sunday event is designed as a cityscape of vehicles,” said Neil London, President and Executive Producer. “Along the one mile waterfront, there’s: SuperCar Street with the latest supercars, exotics and luxury brands, i.e. McLaren, Ferrari, Aston Martin, Lamborghini, Porsche, Jaguar, BMW, Rolls Royce etc. and this year including, Pagani and Lotus, Muscle Beach, Memory Lane for classics, Corvette Court, Viper Blvd, Green Street for electrics, ArtCar Ave. and a Race Village for racecars and teams and driving experience event producers.” SuperCar Week’s Presenting Sponsors are the City of West Palm Beach, Palm Beach International Raceway and IHEART Media, and its mission is to define Palm Beach County as a premier auto enthusiast travel destination each second week of January.
Starting off the New Year, Saturday, January 2nd, 2016, there’s a Cars & Coffee morning event at Lamborghini Palm Beach and then SuperCar Week’s VIP Kick-Off Party at Host Hotel, the TIDELINE OCEAN Resort & Spa will celebrate the sponsors and the Palm Beach social elite with their themed event, “Heels & Wheels”, paying tribute to women in motorsports. Special guests include professional land, air, sea racing champion, Lisa Mathews and author Ava Roosevelt, “The Racing Heart”. The 5
The 5th Annual curated “SuperCar HorsePower” show is Sunday, January 3, opening day of polo season at the International Polo Club Palm Beach, Wellington, FL, the number one polo club in the world. Monday, January 4th, it’s VIP Cocktails at the EAU Palm Beach Resort & Spa, VIP Invite party at Excell Auto Group in Boca Raton on Tuesday, January 5, and mid-week events in Palm Beach Gardens and Delray Beach are followed by a full day and night of racing and entertainment at SuperCar Week’s Race Experience at Palm Beach International Raceway Friday, Jan. 8. “Our track event this year features PBIR’s road course, drag strip and karting with theHPDE, BIZSPEED and Miami Exotic Driving Experience. Drive your car on the track or one of ours,” says SuperCar Week’s CFO, Gina Palmer.
“Our Grand Finale Waterfront event will be the most significant to date,” said London. As SuperCar Week, the concept, branding and call to action that reaches out to auto enthusiasts worldwide to visit Palm Beach and meet like minded passionate aficionados, there’s something great to do every day and the small private car meets and car club events are as much fun as the large public and collector showcases.
As South Florida embraces SuperCar Week, the series could not be produced without the generous support of sponsors who enable the SuperCar Week task force of Tim Byrd “The Byrdman”, Thomas Clarke, Gina Palmer and Neil London to donate their time and efforts to producing and executing the nine days of events. It’s an interesting phenomenon” say’s Co-Founder, Tim Byrd. “We bring out the world’s most expensive, beautiful, fastest and coolest cars to the public for free. The displays are so captivating, everyone has a smile on their face, old and young alike. I can see why our audience comes back every year to see the shows. They are just absolutely beautiful and the shows have quadrupled in size since we started”.
Great supportive long-term sponsors like Chariots of Palm Beach, a nationally recognized low mileage, exotic and luxury car dealership, Braman Motor Cars brands: Rolls-Royce, Bentley, Porsche, BMW & Audi, Lamborghini Palm Beach, RENNtech Mercedes, Myers Auto Group’s Jaguar, Aston Martin, Land Rover and now their brand new McLaren Palm Beach, that just received delivery of the first McLarens this week, to help cover the costs, but it’s the individual car owners that make up most of the show and grow this show “luxury grass roots style,” if there is such a thing.
As SuperCar Week grows, it attracts new sponsors each year. This year, Prestige Imports Miami and Excell Auto Group from Boca Raton. Excell Auto is producing a SuperCar mid-week VIP “Exotic Excellence” event at their dealership. Prestige Imports Miami owner, Brett David, is bringing 9 of his personal car collection and stage center of the West Palm Beach Waterfront event, Sunday, January 10th, will be a special noon press event and the unveiling of Brett’s one of one, personally made for him, Pagani which memorializes his much loved father, Irv David. Mr. David’s Lamborghini Miami dealership has continued to be the #1 Volume Lamborghini Dealer in the world for the past 15 years.
No matter where in the world you are, you can hop on a boat, a plane, a train or drive to the latest significant car show in the country, held in the most beautiful and prestigious luxury environment. SuperCar Week, Palm Beach. It does not disappoint.
Special hotel accommodation rates are provided by SuperCar Week’s Host Hotels, The TIDELINE OCEAN Resort & Spa, the EAU Palm Beach Resort & Spa and a dozen other regional hotels. Direct links to discounted rates and the week’s full schedule of events can be found on www.supercarweek.com.
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