Barrett Jackson Events

Barrett-Jackson Palm Beach 2016 Recap

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Last week we told you about some of the exciting listings for Barrett-Jackson’s annual auto auction extravaganza in West Palm Beach. It is a great way for us to connect with our clients and to show duPont REGISTRY enthusiasts the power of print and event marketing.

Normally our only apprehensions about this show come from the unpredictable weather. But, this year it turned out to be an unforgettable experience.  We hosted the VIP Pavilion, which featured all the high-end and Salon cars that headlined a very successful auction weekend.

Our mobile chill lounge happens inside the Airstream Interstate, so it was moved in first. With seating for nine and WiFi, they are the perfect way for us to stay cool & connected during the show. North Trail RV brought a new 2016 model which has Air Ride suspension and more USB ports than you will ever need.

Front and foremost was the Ruf Nek from Starwood Motors. Built for SEMA 2015, this radical rat rod Wrangler trades civility for a 6.4L 392 HEMI V8 riding on air suspension. Bomber seats and teak wood compliment the Alpine/Focal, which tries hard to be louder than the stainless side pipe exhaust.

Taggart Autosport participated with a custom Jeep Wrangler and a 2013 Aston Martin Rapide S. Two additional Jeeps arrived from California Custom Sport Trucks. One was customized by Guy Harvey, complete with an aquatic wrap and fishing rods.

Ronald McDonald House of the Central Valley is a charity that provides a respite for families of sick children, so we enjoy supporting their collector car raffles. Ticket sales exceeded expectations thanks to the new Corvette Z06 convertible along with a Superformance Cobra.

If four wheels are too many, Vanderhall sent us their latest Laguna for the weekend. These tandem two-seaters are powered by the 1.4L turbo EcoTec four cylinder from Chevrolet. From heated seats to stability control, Laguna packs more features than any vehicle its size.

Towering over the tiny roadster were the brilliant polished stainless & marble grills from Kalamazoo Gourmet. Hand fabricated from thick 304 alloy, their top end outdoor kitchens include a sizable pizza oven. On the other end of the temperature scale, Sovaro Coolers allowed us to realize that natural cork is still the best insulator on the market.

We were able to facilitate several sales from the booth, and we had a great time interacting with our fans.

As for the sales from the auction, Barrett-Jackson touted in a press release that they had exceed $23.2 million at the Palm Beach event. Contributing to this amount were a few top sales, such as a 1969 Ford Boss 429 ($550,000), two Heritage Edition Ford GTs ($467,500 and $412,500) and much more. The first 2017 Corvette Grand Sport sold for $170,000 and the first 2017 Camaro 50th Anniversary sold for $150,000. For full results, be sure to visit

Looking forward to Barrett-Jackson’s upcoming event at the Mohegan Sun, it will take some ingenuity to build a better experience than this year at Palm Beach.

Thank you to our clients and to our fans for making this show one for the books.