The mission of Neil London, Tim Byrd, Thomas Clarke and Gina Palmer, the producers of SuperCar Week, is to define Palm Beach as a significant auto enthusiast’s travel destination each January.
So far, this mission seems to be a successful one.
The nine days of this year’s SuperCar Week and its Grand Finale, SuperCar SuperShow Sunday, on the new $30 million dollar West Palm Beach Flagler Drive Waterfront drew over 35,000 spectators, over 500 vehicles and a thousand VIPs. It’s no wonder why Palm Beach County and the City of West Palm Beach issued official Proclamations declaring the second week of January as SuperCar Week.
“It’s significant, and has tremendous economic impact,” says Neil London, President and Executive producer. “Our team is community and South Florida minded.” Presenting sponsors Palm Beach International Raceway and the City of West Palm Beach supported the series of events, and although 85 percent of the vehicles are registered by individual owners, enthusiasts, collectors and car clubs, all the world’s greatest luxury brands, both new and vintage, were there, including Lamborghini, Aston Martin, Mercedes Benz, Rolls-Royce, Bentley, Porsche, Audi, BMW, Tesla, Jaguar, Land Rover, McLaren and Ferrari.
The SuperCar Week series of events included a VIP Kick Off Party at the EAU Palm Beach Resort & Spa in Lantana and a SuperCar HorsePower Show at opening day of the polo season at the International Polo Club in Wellington. There were boutique events in Mizner Park in Boca Raton, Downtown at the Gardens in Palm Beach Gardens and Old School Square in Delray Beach, where SuperCar Week and its newest charity beneficiary, “Wheels from the Heart,” gave away a car to a deserving single mom.
SuperCar Week team VP Gina Palmer produced this year’s track event at the Palm Beach International Raceway in Jupiter and brought in driving professionals hpde and Hooked on Driving to give ride and drive thrill rides to spectators between the Palm Beach Driving Club’s road course sessions. Street Car Drags and BIZSPEED pumped up the drag strip until almost midnight, while in the VIP Pavilion, which was turned into a dining/entertainment “Carbaret,” the EAU Palm Beach poured champagne. Entertainment from the talented Ethan Parker, powerhouse Michelle Lynn, sultry Lauren Echo, inimitable David K, soulful Vanessa Diaz and Gyorgy provided an intimate escape from the roar of the tracks.
The outside stage featured DJs Supreme 1, Adam Lipson, Cody, Ilya, the full Ethan Parker Band, A New Way to Live Forever and video projections by Palm Beach TV. “It was our most exciting track event ever,” said Gina Palmer, VP and CFO of SuperCar Week. “We developed this year’s track event with Palm Beach Driving Club’s President, Ken Fengler and Jackie Rae with the help of the track’s management and Jordan Mara Director of Operations and Aidy Alonzo, Marketing Director of PBIR.”
On Saturday night before the waterfront Grand Finale, a special VIP and Sponsors cocktail party was held at Worth Avenue’s Via Amore, previously known as the Gucci Courtyard, and then dinner followed at Bice Palm Beach.
Sunday’s SuperCar SuperShow was built out as a cityscape of vehicles. There was SuperCar Street Muscle Beach, Memory Lane, Corvette Court, Viper Blvd, Porsche Place, ArtCar Avenue and Green Street for electric vehicles. BIZSPEED Blvd pulled in 150 individually owned vehicles from the Miami/Dade and Ft Lauderdale/Broward regions, and a Marine Village of Off Shore Powerboats with matching supercars, courtesy of Larry Goldman of Extreme Powerboats and Bill Mazzoni of BTM Marine.
McLarens and Lamborghinis and all the great world’s brands showcased their latest and greatest, but supercar means more to the folks at SuperCar Week than just those great cars from Italy. “For us, it’s about significance,” said London. Known as the rarest car in the world, Caroll Shelby’s personal 1967 GT500 Convertible, one of one, was on display courtesy of its caretaker Brian Styles. The Black Pearl, noted as the fastest 0-60 mph car on the planet at 1.2 seconds, highlighted the Green Street area along with the latest from Tesla. The RENNtech Mercedes SL 65 V12 Laurence Gartel ArtCar unveiled during Art Basel in December at a private Fisher Island VIP event was also featured.
Celebrating it’s 5th Anniversary, Supercar Week continues to produce fun filled family events that are free to the public. “We’ve grown 400 percent over the five years,” says London. “Each year, more industry and individual auto enthusiasts join us. We look at ourselves as curators, facilitators and collaborators, where the individuals and companies involved help us make each of the nine days bigger and better each year.”
Vehicles and featured sponsors come from all over the state of Florida. Dimmitt Auto Group from Tampa Bay brought in the McLarens, Sebring Raceway brought its official pace car and encouraged individuals from Central Florida to register and BMX Tricksters and Fireball Run came in from Orlando to entertain the crowd. A special thank you to duPont REGISTRY from St. Petersburg, who joined us this year as an official sponsor. It looks like SuperCar Week might just start to catch on as a statewide event.
“It’s all so spectacular for 7 hours. Tens of thousands walk up and down the West Palm Beach, Flagler Drive Waterfront. Ladies and gentlemen and children of all ages. Even the toughest of gearheads soften when they see the faces of the children taking in all the color, art, speed and design in front of them. Success is a double edged sword,” says London. “With Supercar Week’s growth each year, our costs increase. We’re still looking for that title sponsor to help us handle the growth, increase our media distribution and to allow us to take SuperCar Week to the next level.”
Mark your calendar for next year’s SuperCar Week, Jan. 2 through Jan. 10, 2016. In the meantime, become a friend of SuperCar Week.
Special hotel accommodation rates will again be provided by SuperCar Week’s Host Hotel, EAU Palm Beach Resort & Spa from Friday, Jan. 1 through Monday, Jan. 11.
Visit SuperCarweek.com for the full nine day schedule and to purchase Sunday, Jan. 10 VIP Tickets and Friday, Jan. 8 track-related items.
Contact: Neil London firstname.lastname@example.org.
Gallery by Exclusive Xotics Photography
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In-text images by: Exclusive Xotics Photography
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