Jaguar's FUTURE-TYPE Concept is an "On-Demand" Car
Concept Cars Jaguar

Jaguar’s FUTURE-TYPE Concept is an “On-Demand” Car

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Jaguar has imagined the world of the future with their new FUTURE-TYPE concept car, which is what they call an “on-demand vehicle.”

In the revealing press release regarding the car, they say a customer can actually summon a FUTURE-TYPE car to pick them up, all through autonomous driving. Once picked up, the passengers can just sit back and relax while the car takes them to their destination. Jaguar also says that the FUTURE-TYPE will be able to communicate with other cars, informing them of lane changes and so forth, making each trip safer than ever before. If the driver is interested in making the drive for themselves, they can switch to a manually operated drive at any time.

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“Today, Jaguar offers customers a dynamic, emotional experience. Whether it’s the exhilarating way they drive, the way they sound, the iconic design or the connection drivers feel with the road, customers tell us that their Jaguar makes them feel special,” said Ian Callum, Director of Design at Jaguar. “With the FUTURE-TYPE we’ve been investigating how we can keep this emotional connection in a future world where people may choose not to own a car, or when a Jaguar is an autonomous, on-demand vehicle, In a future age of on-demand services and car sharing, our research shows there will still be a place for luxury and premium experiences – and enjoying the drive.”

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