Being the star of “The Fast of the Furious,” the film that just achieved the world’s biggest global opening of all time, Vin Diesel has become a hot commodity in both Hollywood and automotive world. Naturally, Dodge has hopped on the opportunity to have him star in their new ad campaign that introduces “The Brotherhood of Muscle.” Fitting name, eh?
“Vin Diesel is the ideal partner to drive Dodge’s new campaign, ‘The Brotherhood of Muscle,’” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles, family and pride. It’s a natural fit that builds on the strengths of both of us.”
If you’ve seen ‘The Fast and Furious‘ films you know that Diesel’s character Dom Toretto is frequently behind the wheel of a Dodge Charger. In fact, in Dodge’s press release regarding this new ad campaign, Diesel said, “Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger.”
In the video below, you’ll see Diesel driving cars like a Dodge Challenger SRT Hellcat, Charger SRT Hellcat, and a Durango R/T. Check them out by clicking play below!
