Bugatti Celebrity Cars

Ralph Lauren’s $40 Million 1938 Bugatti 57SC Atlantic

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Ralph Lauren may be a noted fashion designer, but some might say he is better known for his impressive car collection. This year at the Concorso d’Eleganza, Ralph Lauren’s 1938 Bugatti 57SC Atlantic took the prestigious Coppo d’Oro award. Lauren’s Bugatti is one of only four 57SC’s ever made. The title for the world’s most expensive car belongs to an identical 1938 57SC which went for somewhere between $30 and $40 million in 2010. The unique design of this car is an ode to its unusual material. Jean Bugatti wanted this car to be made from a magnesium alloy called Elektron. Because this metal cannot be welded the seams were left visible, creating a strikingly sharp appearance. Other models of this car were made with the standard aluminum which can be welded, however the seams were done the same way, and it’s easy to see why. Lauren acquired this unique piece of history in 1988, and while it has won many honors he is quoted in saying, “I am proud to show it here.” Not only did he show this masterpiece, this exceptional automobile took best of show.

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