Mercedes-Benz has teamed up with Virgil Abloh, the famous fashion designer and creative director, to create artwork that’s inspired by the G-Class. This new endeavor is being called “Project Geländewagen.” Abloh and Gorden Wagener, the Mercedes-Benz Chief Design Officer, are working together for the project in an effort to combine both fashion and art with the Mercedes-Benz G-Wagen.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” says Virgil Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
The artwork will be launched on digital platforms on September 8, 2020, at 10AM EST. A one-of-a-kind replica of the artwork will be auctioned off after the launch, with proceeds benefiting a charity that supports the arts. For more information, stay with us for more information.