The season of Super Bowl ads is underway and Lexus has just revealed their advertisement that will be shown during the big game.Starring in the ad is the cast of “Black Panther,” the latest movie in the Marvel Cinematic Universe (MCU). Co-starring in the ad is a custom Lexus LC 500 that was built to promote the movie, as well as the new 2018 LS 500 F Sport.
There is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing. “The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”
Named “Long Live the King,” this ad will be the fourth ad from Lexus to appear during a Super Bowl. The song used in the ad is “Legend Has It” by Run the Jewels. Also, if you’re a fan of soundtracks, the “Black Panther” film is looking to have a promising list of songs!