Now that the new 2021 Mercedes-Benz S-Class has been unveiled in full, it’s time for the German automaker to start pushing it out into the world. To do this, they’re starting with the new ‘Cares for what matters’ campaign. Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing and Sale, described the campaign thusly: “The ‘Cares for what matters’ campaign goes to the heart of what truly matters in life. And that’s the people around us – who should always be safe and for whom we would like to have more time. In the new S-Class, we offer our customers the perfect place for that. It creates a safe space of contemporary luxury that can be enjoyed with all the senses, and where we are free to focus on the important things in life. That is our
definition of the new S-Class.”
In this campaign, Alicia Keys an Lewis Hamilton will be playing important roles. Their active participation and excellence in social activism made them perfect for this campaign. You will be able to see them in the 360-degree ‘Cares for what matter’ campaign starting in December 2020 on social media, online, and in print publications. There will also be TV ads and even more celebrity appearances.