West Coast Customs first unveiled Justin Bieber’s custom Rolls-Royce at the beginning of February 2021. Now, just a couple of couple later, we finally get to see the story behind the insane creation. The story all started when Bieber saw the Rolls-Royce 103EX concept car and tasked Ryan Friedlinghaus of West Coast Customs if he could procure it for him. Unfortunately, the 103EX is a one-off prototype so it’s absolutely unattainable. This prompted Ryan to create their own version of a futuristic Rolls-Royce, a project that took three years from start to finish. The result is the creation you see Bieber rolling around in today which is named “Uriel”, a name that comes from one of the archangels known as the “Light of God.” You can see the entire story of Uriel by clicking play up above.
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