West Coast Customs first unveiled Justin Bieber’s custom Rolls-Royce at the beginning of February 2021. Now, just a couple of couple later, we finally get to see the story behind the insane creation. The story all started when Bieber saw the Rolls-Royce 103EX concept car and tasked Ryan Friedlinghaus of West Coast Customs if he could procure it for him. Unfortunately, the 103EX is a one-off prototype so it’s absolutely unattainable. This prompted Ryan to create their own version of a futuristic Rolls-Royce, a project that took three years from start to finish. The result is the creation you see Bieber rolling around in today which is named “Uriel”, a name that comes from one of the archangels known as the “Light of God.” You can see the entire story of Uriel by clicking play up above.
Recently, we covered the virtual launch of Canadian rapper Drake’s newest Roll-Royce design featuring a collaboration with Los Angeles luxury...Read more