Drive it like Bechkam.
Most automakers have a lineup of brand ambassadors that typically consists of celebrities and athletes. Their role as “brand ambassador” is to be the face of the brand and bring awareness to their products. So, naturally, these brands want to bring in celebrities or athletes that have a large following. For Maserati, they have just hired an athlete/celebrity that is a true legend in the world of soccer: David Beckham.
Paolo Tubito, Maserati Chief Marketing Officer, commented: “The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”
Beckham had this to say regarding his new role: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”
In the video up above, you’ll see Beckham’s first appearance as brand ambassador, so be sure to click play. If he happened to talk you into a Maserati, click the button below to see what’s for sale.