It was in 1970 that the Range Rover came into the world, loaded with “world-first technology.” Now, Land Rover is celebrating 50 years of Range Rover with an amazing display in the snow. They also gave World heavyweight boxing champion Anthony Joshua the chance to drive the latest Range Rover SV models on the ice.
The frozen artwork was designed by snow artist Simon Beck. He created a very unique “50 Years of Range Rover” graphics in the steering pad at Land Roevr’s cold weather testing facility in Sweden. It’s insane to think he created the artwork by walking more than 45,000 steps through the snow in a very specific manner.
As mentioned before, Anthony Joshua also had the chance to take on the Jaguar Land Rover Ice Academy. From slipping to sliding and having minimal control, he learned how to master driving on ice with the help of the Academy instructors. You can see his experience down below.