Get ready for even more incredibly unique creations from Bugatti.
Over the recent years, we’ve seen quite a few heavily customized Bugattis roll out of Molsheim. Most recently, we’ve seen examples like the Divo “Lady Bug” and Chiron Sport “Zebra,” both of which are anything but standard. After realizing just how popular these bespoke creations are, Bugatti has announced ‘Bugatti Sur Mesure’, the company’s official customization program. As part of this new program, customers will have one-to-one meetings with the Bugatti Sur Mesure Team. It’s during these meetings that the customer will be guided through the customization progress and be introduced to the almost infinite of options available to them. Each customer will be involved in the creation process from conception to delivery, making the whole process an unforgettable one. Alongside the announcement of Bugatti Sur Mesure, the automaker has also unveiled the new program’s first customer project. Featured in this article is a Bugatti Chiron Pur Sport that was inspired by Louis Chiron. This one-of-a-kind Bugatti is full of bespoke features like the handpainted number on the side, newly developed ‘EB’ painted pattern that was applied by hand, ’32’ motifs in the interior and plenty more. You can see it all in the gallery below and video up above.