Bugatti plans on painting its new era in its most iconic hue.
It’s no secret that Bugatti has a favorite color, and the brand’s signature blue adorned the factory in which the iconic EB 110 was built, and a specific, highly important shade of blue has been a hallmark of the Bugatti brand from as early as the Bugatti Type 35 models. The color, French Racing Blue, is speculated to have been inspired by the light blue packaging of Ettore Bugatti’s wife’s favorite Gauloises cigarettes.
Through the years, the shade of blue evolved, from the racing Bugattis of the 1930s to the EB 110, to the Veyron, the Chiron, and most recently the Bugatti Bolide. As Bugatti enters a new era as Bugatti Rimac, however, the rich history and incredible legacy of the brand comes with it, and French Racing Blue is at the forefront of that. The brand is already hard at work finding a new “Bugatti Blue” to define the brand as it enters this new chapter of its history, as “La Vie en Bleu” has become synonymous with Bugatti’s determination towards the highest performance and luxury. As luxury, sustainability, performance, and engineering are all defined by new standards and Bugatti redefines itself, the new French Racing Blue will be its way of saying that it’s still on top.