Reopened and ready for business, the newly designed London showroom marks a milestone for Bugatti. The showroom now features Bugatti design and will be the only location that houses and sells the iconic Bugatti Chiron.
Set up to provide the ultimate buying experience, the new Bugatti showroom, which is situated among H.R. Owen’s Bentley and Jack Barclay dealerships, is staffed with a factory trained team and a secluded environment for potential buyers. Customers can rest assured they are speaking with trained professionals regarding personalization and customization of their new supercar, and they are able to have up close interaction with the Bugatti line.
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The showroom features Bugatti home decor, a crisp, clean design and the brand’s signature blue throughout. The company’s press release stated of the showroom details:
H.R. Owen Bugatti is furnished with items from the recently launched Bugatti Home Collection. The specially designed armchairs are made using the finest leather and blue carbon fibre, the same high-spec materials that feature in Bugatti’s cars. As well as the present and future, the showroom will also reflect Bugatti’s history and heritage, with a selection of art installations and sculptures that celebrate the brand beyond the cars. H.R. Owen Bugatti is more than just a car showroom, and is designed to convey a shared passion for the Bugatti brand and everything it stands for.
The London-based showroom is an important one for the dealer, as many of its clients are located in the area.