When it comes to designing your new Bugatti Divo, it’s much more involved than just going on a configurator and clicking some buttons. Owners of the new Divo have the ability to truly dive into the look of their car, creating a truly personal hypercar that’s one-of-a-kind. To make it happen, customers go to Bugatti’s headquarters in Molsheim to meet with the automaker’s team. The process can take upwards of five hours, but that’s because they’re learning every little detail about the car and customizing every detail. Aspects of the Divo that can be customized include the body color, centerline, engine covers, air intakes on the wing, interior materials, and so much more.
“Some customers might know exactly what they want. But we also have customers whom we advise in detail, we work together with them and come up with suggestions,” says Anne Beynat, Sales Coordinator at Bugatti since 2011. “Customers often have their own ideas, such as family crests, national flags, their own logos or special color schemes. We then try to implement the ideas in technical terms.”
Bugatti can make just about anything happen, having embossed a child’s footprints in the rear panel of a Veyron or put crystals into the cockpit. If the customer wants special grilles or logos in the wheels, they can make that happen too. What I’m trying to get across is that the possibilities are truly endless when it comes to customizing a Divo. In fact, it took one customer more than a year to finalize his Divo’s customization.
Bugatti knows that their cars are special to their customers, so that’s why they put so much time and effort into making sure they deliver something that’s personal and extraordinary. What’s more, we’re going to start seeing the fruits of Bugatti’s labor soon as they will start delivering Divo’s shortly and production has once again restarted.