Ground has just been broken on Bugatti Newport Beach, a 1,500 sq-ft space in Southern California that will be led by Dealer Principal Pietro Frigerio and be under the Newport Beach Automotive Group umbrella. Other Newport Beach Automotive Group dealerships include Lamborghini Newport Beach, McLaren Newport Beach and more. This new location will be one of the very first in North America to include Bugatti’s new corporate identity. The new contemporary design aesthetic and state-of-the-art configuration table are just part of what will make this dealership a perfect place for customers to create their new hypercar.
“Located in the heart of the country’s largest super car market, the new showroom will offer Bugatti customers the elevated experience they expect from this historic company,” said Frigerio. “With a substantial Bugatti community already existing in Orange County, the brand’s exclusive clientele will have a lot to see when the doors open to the new home of Bugatti Newport Beach.”