A proper way to celebrate.
On July 14th, France will be celebrating what we typically call “Bastille Day,” which is the anniversary of the storming of Bastille. Being regarded as the French National Day, the day is filled with celebrations around the country. From parades to massive gatherings, it’s a happy day all around France. This includes celebrations at Bugatti’s headquarters in Molsheim. The automaker is celebrating France’s most important national holiday with a very special tricolore that includes three Chiron Sports. The three Chiron Sports are finished in blue, white, and red, symbolizing the nation’s flag.
“As a French brand with a large proportion of French employees, we regard ourselves as part of the French identity,” says Bugatti President Stephan Winkelmann. “Molsheim stands for technical perfection and an exceptional sense for quality but also for French savoir vivre – a lifestyle that attracted and shaped Ettore Bugatti and which is reflected in our vehicles up to this day. This is what our products stand for and this will remain in the future.”