There’s a story behind everything, and a purpose behind every piece of art – two themes that BMW is working to capture in their new #BMWStories online series. “Each and every BMW is associated with individual experiences,” describes their website, where they are collecting a series of videos detailing the experiences of owners and the people behind some of the marque’s most iconic moments.
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Hervé Poulain is one of the first subjects of the series, a man with “two passions: speed and beauty.” A video uploaded to YouTube Dec. 20 explains his BMW Story: the story behind the creation of the infamous BMW art cars, the first of which was painted by Alexander Calder in 1975. Poulain hoped to bring the beauty of visual art to the tracks of automotive endurance, and worked with Frank Stella, Andy Warhol, Roy Lichtenstein and more to create the iconic masterpieces.
Be sure to watch the video above to hear Poulain’s story, and visit BMW’s website to read more of the #BMWStories and learn how to submit your own.
(Source: YouTube, BMW)