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BMW’s Anniversary Vehicle to be the M6 Gran Coupѐ

by Matthew Bessette
February 18, 2014
in BMW, M6
BMW’s Anniversary Vehicle to be the M6 Gran Coupѐ

This year, BMW is granting the title of ‘anniversary vehicle’ to the M6 Gran Coupѐ as the automaker rolls out as the nine millionth vehicle assembled at BMW’s Dingolfing, Germany plant. The M6 has been one of the company’s biggest successes since 1978 when the first of the 6-Series came off of the Dingolfing assembly line and, at the time of production, was the fastest four-seat BMW available.

Today, the entire 6-Series can be custom-tailored to meet the owner’s preference, making it not only a powerful sports car, but also giving it an exquisite touch of the buyer’s personality. Consumers receive the option to sit and customize their car before ordering, from inside out.

“Each vehicle represents an individual customer wish. And with this vehicle, the nine-millionth car made in Dingolfing, we have made your customer wish come true.” Said Robert Küssel, Head of Assembly at BMW Dingolfing in a Feb. 17 press release.

The 6-Series saw a halt of production in 1989, only to be resurrected in 2003 and has doubled in sales since. The success of the 6-Series brings to light even more possibilities for the expansion of the iconic Dingolfing plant, which will begin producing the BMW 4-Series in March of this year. In the press release, the site is also regarded by Küssel as “one of the most flexible production sites in the global automotive industry.”

BMW continues to grow and hold its name as one of the largest luxury car manufacturers in the world, expanding their reach further and further every year. With the constant success and popularity of the 6-Series, the large coupѐ is a fitting anniversary vehicle for one of the manufacturer’s largest plants. We look forward to seeing what it’ll produce next.

See the full press release below.

Press Release
BMW M6 Gran Coupé is the anniversary vehicle
  • 17.02.2014

Now in its third generation, the BMW 6 Series makes an important contribution to securing the BMW Group’s success. In 2013 alone, approx. 26,000 of the large BMW Coupés were delivered to customers around the world. In March of last year, BMW Plant Dingolfing celebrated the start of production of the most exclusive way to experience a BMW M vehicle: the BMW M6 Gran Coupé, the BMW Group’s most high-performance, four-door luxury coupe.

The BMW 6 Series has a long tradition at the Dingolfing site: In summer 1978, the plant started to manufacture the BMW 635 CSi, to be complemented only a short time later by the BMW M635 CSi. At a top speed of 255 km/h, this sports coupé made BMW history as the fastest BMW four-seater model of all times. When the last vehicle of the initial BMW 6 Series rolled off the Dingolfing assembly line, it was already clear that the plant would continue the success story of the large coupes: Later the same year, production of the BMW 850i began. BMW Plant Dingolfing built this sports coupé for almost ten years on its own assembly line in Hall 52.

In 2003 – fourteen years after the end of production of the first 6 Series – the successful BMW Coupé made its comeback: With the BMW 645 Ci, Plant Dingolfing begins to make a new generation of large coupés. Since then, the BMW 6 Series has more than doubled its volume, thanks to the range of available models, such as the Coupé, the Convertible, and the Gran Coupé, as well as the M variants.

“Each vehicle represents an individual customer wish. And with this vehicle, the nine-millionth car made in Dingolfing, we have made your customer wish come true,” commented Robert Küssel, Head of Assembly at BMW Plant Dingolfing, when handing over the BMW M6 Gran Coupé on Saturday.

The new BMW Group flagship has only been produced in Dingolfing since March 2013. Its start of production coincided with that of the BMW 3 Series Gran Turismo, to be followed in March of this year by the BMW 4 Series Gran Coupé. This addition is going to increase the site’s production program to five model series and 17 individual models. “Today, our plant is regarded as one of the most flexible production sites in the global automotive industry,” explained Robert Küssel.

Dirk and Heidi Schulz could see that for themselves on Friday when they were given a tour through the production areas of BMW Plant Dingolfing. “I feel very honored to receive the nine-millionth BMW made in Dingolfing,” stated Dirk Schulz at the handover ceremony. “I congratulate BMW on this model, which I consider the most beautiful in this very versatile production portfolio.”

The Hamburg-based businessman has had close ties with the BMW brand and Dingolfing for many years: He bought his first BMW in May 1977. “It was a BMW 5 Series 2.8 liters in white. I bought it just the way it was showcased at the dealership,” he remembered. From there, he went on to various 3 and 5 series models, a BMW 750 iL (1997), as well as a BMW 635 Csi (1988) and a BMW 645 Ci (2004). He also decided to buy the first Z1 after having seen the respective design study.

It is possible that his new BMW M6 Gran Coupé will soon share the garage with a BMW i8: “I was fascinated by the design of the BMW Concept Vision, as the design study for the BMW i8 was called, as much as by the Z1 back then. This is why, in October 2010, I was one of the first people in Hamburg, to get an option on the car.”

(Source: BMW)

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