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BMW vs. Mercedes-Benz for First Half of 2014

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The numbers are in for June sales of head-to-head competitors Mercedes-Benz and BMW.

In a July 8 press release, BMW revealed their best-ever June sales figures, with an overall rise of 4.8 percent, bringing the number of vehicles sold to 193,342 units. This contributes to an overall 6.9 percent sales increase for the first half of 2014, totaling 1,020,211 deliveries.

Said Ian Robertson, Member of the BMW AG Board of Management, Sales and Marketing BMW, in the press release, “This is the first time we’ve sold more than a million cars in the first half of the year and underscores the strength of our premium brands within the BMW Group. June is the latest in a long line of record months and the figures confirm we’re on the right track to achieve our target of delivering more than 2 million vehicles in 2014. We aim to continue our sales growth in the second half of the year, when exciting new vehicles like the BMW X4 (pictured above) and BMW 2 Series Active Tourer will come onto the market.”

(See also: New 2015 Mercedes-Benz CLS 63 AMG and CLS-Class)

Worldwide, BMW brand vehicles has risen to 7.3 percent, to a total 164,214 units produced for June, compared to 2013’s 153,075 units. Since the beginning of the year, BMW has seen 886,374 of its vehicles delivered, a 10.2 percent increase from last year’s 804,227.

2014 Mercedes-Benz S63 AMG 4MATIC
2014 Mercedes-Benz S63 AMG 4MATIC

In a July 1 press release, Mercedes-Benz reported their own record-breaking numbers as well, with June sales of the Mercedes, Sprinter and smart models lines totaling 29,380 units, an increase of 8.2 percent from last June. Year-to-date volume for Mercedes-Benz alone has increased 8.6 percent, bringing the marquee’s sales up to a “milestone” 151,624 units.

“We’re breaking records through June, hitting the best second-quarter finish in our history with four new launches still ahead,” says Stephen Cannon, president and CEO of MBUSA. “In just two weeks, we’ll start with the launch of our first ‘Electric Mercedes,’ the B-Class Electric Drive.”

(Source: BMW, Mercedes-Benz)


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