BMW rallies their M-enthusiast “team” the way any team would: with a huddle.
This year marks the 50th anniversary of BMW’s M division, and while the actual anniversary won’t technically be until May, an entire year’s worth of celebrations have already started. The 50th-anniversary celebrations will be divided into four chapters, each spanning a quarter. The first has already started, “Huddle Speech,” which is exactly that: a scene of BMW M vehicles ranging from the M1 Procar to the XM Concept, to the i4 M50, and even motorcycles, all huddled in a circle, rallying each other to celebrate the 50th anniversary of their shared passion for motorsport.
In the “Huddle Speech” film, the speakers talk about the fact that M rests on the passion for motorsport and speed that everyone within it has, and that they not only celebrate their past but celebrate “the next race” and their future, beginning and ending with a resounding yet simple statement: We are M.
BMW says that the second chapter of celebrations will focus on M’s history, while the third focuses on electric vehicles and the fourth on the M lifestyle. We have quite a year ahead of us, but with a huddle like this, we’re ready to get started.