2014 has been off to a man-powered start. Top auto manufacturers are turning their attention to the cycling enthusiasts, proving that they can implement their dynamic engineering into anything mobile. However, BMW has been developing bikes for the past 60 years, and in a Feb. 26 press release, the marque announced the release of a new line for their third generation bicycle collection.
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With a stylish and dynamic look, BMW’s new bicycles will meet top standards in quality and design, just as all of the manufacturer’s cars do. As the release describes, “The hydroformed frame is robust and light, guaranteeing optimal efficiency by ensuring maximum power transfer with minimum effort.” Every bike in the collection boasts the same “bull neck” on top of the front tube and a frame designed with the same construction as a motorcycle. BMW heralds the third generation of their bike collection for its “seamless design,” with all cables running inside the frame and smooth welding lines.
The new collection brings four models to the table for buyers: the BMW Cruise Bike, the Cruise e-bike, the BMW Trekking Bike and the “new sporty version of the M Bike.” With clear-cut design from DesignworksUSA, a subsidiary of BMW, and components from top manufacturers such as Shimano and Suntour, these bikes are bound to amaze.
Read the full press releases below, and buy the latest BMW collection for yourself or your cycling enthusiast here:
Clear-cut design meets pioneering technology.
Like all vehicles produced by the BMW Group, the 2014 bicycle collection meets top standards in quality and design. The design of this new third-generation frame gives the bicycle’s functional geometric shape a stylish and dynamic look. The signature feature of the bikes in the collection is the “bull neck” on the front of the top tube. The frame is reminiscent of a motorbike, tracing the outline of the tank. Another enhancement is the third generation bikes’ seamless design. The welding lines are smooth and all cables run inside the frame. The bold colour contrasts and subtle branding further complement the clear-cut design by DesignworksUSA, a wholly owned subsidiary of the BMW Group. “Our main aim in designing the 2014 bike collection was to harmonise BMW’s distinctive style with customer expectations and produce a recognisable product family,” says Evgueni Maslov, Senior Designer at DesignworksUSA.
The 2014 collection is not just innovative in terms of its design, it also includes a range of new technical features. Alongside innovations by BMW itself, the new models are fitted with components by top manufacturers like Shimano and Suntour. The hydroformed frame is robust and light, guaranteeing optimal efficiency by ensuring maximum power transfer with minimum effort.
The new bike collection includes the BMW Cruise Bike, a new sporty version of the M Bike, the Cruise e-bike, and the comfortable and functional all-rounder, the BMW Trekking Bike.
The story behind the current bike collection.
BMW has been building innovative high-quality bikes for the past 60 years and has been a trailblazer in the industry on more than one occasion. In the 1950s BMW produced its first bicycle made of aluminium, a material that would only become popular in the industry around 30 years later. BMW engineers also played a decisive role in developing the suspension fork when they applied the design of a motorbike suspension fork to a mountain bike. The folding mechanism used on the BMW G Bike at the turn of the millennium also proved to be a pioneering development in the industry. The frames designed by DesignworksUSA for the second and now for the third generation of BMW bike collections are bold design statements.
The BMW bike collection 2014 and accessories will be available online at www.bmw-shop.com and from selected BMW dealers from March.