7-Series BMW

BMW Individual for the 7 Series

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The new 7-series from BMW is already a beyond impressive creation, with levels of technology and luxury rarely seen. But, of course, there is always a way to make them just a little bit better.

“It all starts with a striking first impression, conveying personal style and taste,” describes a video from BMW, added to YouTube June 22, showing just how the 7 Series can become even better.

The BMW Individual program allows you to create a bespoke vehicle, from the exterior color, to the type of leather used to cloak the interior. The particular example used in the video features Merino leather in Tartufo and Almondine brown metallic paint.

Of course, these designer touches are in addition to the existing luxury in each 7 Series. From the Welcome Light Carpet that illuminates during entry and exit of the vehicle, to the customized Ambient Fragrances and Ambient Light, each feature makes the car feel more and more as though it was created especially for you.

(See Also: Winners of the 2015 International Engine of the Year Awards)

Learn all about the 7 Series in our June 10 article about its unveiling, and watch the video above to learn about the bespoke design options available. When you’re finished, check out our list of BMW dealers, and find one near you to begin creating your custom 7 Series.

7 Series Listings

(Source: YouTube)

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