BMW has been venturing farther and farther into the world of accessories, whether it be hats and tee shirts or a personal GPS. For their next step, they’ve created a new look for the affluent BMW buyers lifestyle to follow the release of the i-series. The products boast the same design styling found on the sporty, but efficient, new architecture of the i8 and i3.
The accessories won’t be launched until October, but it’s without a doubt that they’ll be sold quickly. Every BMW enthusiast hoping to get behind the wheel of an i8 or i3 will never feel guilty about leaving their new car alone with these new items. They hold luxury and innovative style for the affluent consumer. Whether it be a laptop bag or just a lanyard, they’ve prepared it, and with the finest of materials.
All of the devices, as to fall under the hybrid i-series, are eco-friendly and boast a clear design meant for a visionary. It gives the buyer a look that bellows out elegance and ambition and entitles them to the i-lifestyle that BMW has created.
To learn more about the i-Collection, see the press release below.
Munich. Take a look at what we refer to as the i-edition of the new BMW Lifestyle Collection: the BMW i Collection. Its accessories, which will be launched in October 2013, are characterized by clear design and the responsible handling of resources. The BMW i Collection is inspired by the ideas behind the BMW i-concept. If it applies to the vehicles, then it goes for the lifestyle products too – Solar Charger, Urban Mega Shopper or Laptop Bag: all of them are visionary and ecofriendly, urban and premium, everyday and elegant.
Materials: sustainable & modern.
Leather tanned using olive leaves and a felt-look fabric made from recycled PET – those are the exciting materials from which the BMW i Urban Mega Shopper is made. This bag has blue chord handles – also made from recycled PET – and it bears the signature of BMW i. The Shopper’s spacious main compartment can accommodate a matching BMW i Laptop Bag, whose strong sleeve protects your computer on the move. In one of the Shopper’s secondary compartments you can stash your BMW i Ballpoint Pen, a writing implement which the BMW i Collection’s developers made ecofriendly, just like the BMW i Notebook. The latter has a two-tone cover made from recycled felt-look fabric, which can be changed easily using its inner loops.
Use it: daily, everywhere.
The BMW i Solar Charger lets you charge, store and dispense energy. This upmarket solar device in a BMW i logo design may be very compact, but it has a big charging surface and harbors an integrated rechargeable battery. It comes with a charging cable that has a range of different slot-on connectors, allowing you to charge mobile devices and MP3 players without burdening resources. If you need faster charging from time to time, then a USB port lets you supply the unit’s battery with power without a light source – from a laptop for example.
The BMW i USB Stick helps you transfer data on the move and holds 16 gigabytes inside its matt, aluminum-look body, which features an “electric-blue” BMW i logo. Thanks to its integrated ring it can be attached securely to the BMW i Lanyard so that it’s always at hand. The Lanyard consists of a blue chord made from recycled PET and a plant-tanned leather label. But if you prefer not to carry your keys on a lanyard, then BMW i Edition offers you a BMW i Keyfob instead.
The BMW i Collection is available at selected retailers and online at www.bmw-shop.de from October 2013 onwards. Prices range from €99 (Shopper), to €39 (Solar Charger), to €15 (Ballpoint Pen, Lanyard).