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Number of Cars Delivered (6 Months):
Audi: 780,500 +6.4%
BMW: 804,248 +6.0%
For the first six months of the year, BMW scored its highest sales. This is an increase of six percent from last year’s same period with 954,521 automobiles delivered worldwide. June was a golden month for BMW with an all-time high of 184,489 cars sold worldwide, a seven percent increase over the previous year.
With a nearly eight percent increase, 804,248 BMW brand vehicles have been delivered to customers since the start of the year. A big portion of their sales can be contributed to the BMW 3 Series, the brand’s driver in the first half of the year with 236,215 units sold. The BMW 6 Series also saw amazing gains for the first half of the year with sales up 35 percent.
[quote align=”left” color=”#000000″]”Audi shows no sign of slowing down in the U.S. market, and April clearly demonstrated that fact.”[/quote]
Audi has also broken some company records, achieving third-best monthly sales in its history in April of this year. According to Audi, April 2013 marked its 28th consecutive month of record sales for the company. Over 13,000 vehicles were sold, which is a 14 percent increase over the previous April record set last year.
“Audi shows no sign of slowing down in the U.S. market, and April clearly demonstrated that fact,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “To record the third-best sales totals ever in the traditionally fickle month of April is a remarkable achievement for our brand.”
Audi’s premium category of cars such as Audi A8, A7, A6, and Q7 represents nearly 23 percent of Audi’s total year-to-date sales, and sales for these premiums have increased 23 percent from last year’s sales. There seems to be a huge demand for Audi, especially the Audi A8 and S8 sedans, which have seen a 30 percent increase for the month.
[quote align=”right” color=”#000000″]”The BMW Group achieved its best ever sales figures in the first half of this year and last month.”[/quote]
Audi continues to thrive even when the market in Europe is shrinking. “Despite tangible fallout from the debt crisis in a number of countries and a shrinking overall market in Europe,” says Audi, “we achieved record levels of output, deliveries, revenues and earnings”.
Ian Robertson, member of the Board of Management for sales and marketing of BMW, agrees with the crisis of the market oversees, but seems hopeful. “The BMW Group achieved its best ever sales figures in the first half of this year and last month,” says Robertson, “despite the prevailing headwinds in some European markets. We aim to continue our sales growth in the second half of the year with new models such as the BMW 5 Series, which is launched this month and the third generation of the highly successful BMW X5 which arrives later in the year.”