As Bentley prepares the world for the much anticipated Bentley SUV, they have developed a strategic marketing campaign where, instead of allowing the SUV to be spotted and released with spy shots, they themselves are keeping the SUV’s identity and whereabouts a mystery, and are instead releasing a series of artistically detailed videos and photos.
(See also: The New Bentley SUV (Video))
The first video is “The Story So Far,” which takes you straight into the intimately subtle details of taking this new model from an idea to a physical concept. Watch from the designer’s perspective and peek into Bentley’s workshop in the video, which you can find above.
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