Audi’s former development chief Wolfgang Duerheimer has been appointed by Volkswagen as Chairman and Chief Executive Officer of Bentley and President of Bugatti, according to press releases issued by both Bentley and Bugatti today.
Duerheimer left Audi last year after receiving criticism that the brand was losing momentum. Now, he will have another go with the Bentley and Bugatti marques. His first time with the brands came in February 2011, when he took control of both after Franz-Josef Paefgen retired from his position as CEO.
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Duerheimer started his career in 1986, holding multiple management positions within BMW. In 1999, he joined Porsche, where he became a Board Member for research and development in 2001. Duerheimer holds a degree in engineering.
In his new position, Duerheimer is replacing Wolfgang Schreiber, who will stay with the VW brand in a “leading position.”
(Source: Bentley, Bugatti)
